Brand Growth & Development
"The way a company brands itself is everything - it will ultimately decide whether a business survives."
-Richard Branson
When your product or service has a strong brand, it has the ability to capture attention, affinity and loyalty. I strongly believe that the best brands connect with consumers and audiences in authentic and meaningful ways. I love the strategy, creativity and emotion that goes into help brands become even better.
I’ve been able to work with new brands, refresh brands and build on existing brands.
Introducing Brands
Worked with a recent MLS expansion team to introduce the team to the area and build a strong foundation to help increase awareness. Developed a three-year brand strategy growth and development marketing plan for the team.
Refreshing Brands
Served as a key member of the brand strategy team that developed the Cleveland Guardians new name and refreshed brand. Assisted in the strategic outline from ideation to launch to implementation in the market.
Building Brands
Created and implemented plans for a number of brands to help maintain consistency in all messaging and creative, as well as help build awareness in the marketplace and breakthrough to audiences.